Data is the lifeblood of machine learning (ML) projects. At the same time, the data preparation process is one of the main challenges that plague most projects. According to a recent study, data preparation tasks take more than 80% of the time spent on ML projects. Data scientists spend most of their time on data cleaning (25%), labeling (25%), augmentation (15%), aggregation … [Read more...] about Solving Data Challenges In Machine Learning With Automated Tools
OpenAI’s GPT-2: Results, Hype, and Controversies
The nonprofit AI research company, OpenAI, recently released a new language model, called GPT-2, which is capable of generating realistic texts in a wide range of styles. In fact, the company stated that the model is so good at automatic text generation that it can be used for nefarious purposes; therefore, it did not publicize the trained model. The dangerous-to-release … [Read more...] about OpenAI’s GPT-2: Results, Hype, and Controversies
How to Create a Fake Video of a Real Person
Recent advances in artificial intelligence have made creating convincing fake videos, or deepfakes, of real people possible. While the ethical implications and the creative capabilities of this amazing technology are only beginning to be explored, there are growing concerns that this technology could be used maliciously to ruin reputations and cause extensive damages. Can … [Read more...] about How to Create a Fake Video of a Real Person
5 Ways Tech Companies Apply Reinforcement Learning To Marketing
Reinforcement learning (RL) is a field in machine learning that involves training software agents to determine the ideal behavior within a specific environment that is suitable for achieving optimized performance. In reinforcement learning, an agent is rewarded for any positive behavior (to encourage such actions) and punished for any negative behavior (to discourage such … [Read more...] about 5 Ways Tech Companies Apply Reinforcement Learning To Marketing
Multi-Touch Marketing Attribution Models: A Comprehensive Guide
We continue our comprehensive guide on historical marketing attribution models. In this article, we discuss multi-touch attribution approaches. Read about single-touch marketing attribution approaches in the first part of this series. Multi-Touch Marketing Attribution Models In contrast to single-touch models that assign a contributing value to just one touchpoint, the … [Read more...] about Multi-Touch Marketing Attribution Models: A Comprehensive Guide
Single-Touch Marketing Attribution Models: A Comprehensive Guide
In today’s expansive and dynamic digital economy, customers usually follow a complicated and multilayered approach before they finally convert into a sale or lead. For a prospect to become a customer, they usually make interactions with a wide range of digital touchpoints - paid advertisements, social media posts, email messages, and many other channels. This multitouch … [Read more...] about Single-Touch Marketing Attribution Models: A Comprehensive Guide