Recently, I stumbled upon a white paper, which talked about the latest in AI applications in Marketing Analytics. It specifically talked about the application of XAI (Explainable AI) in marketing mix modelling [white paper]. This caught my attention and I started exploring more about three things: XAI, the current state of marketing analytics, and XAI’s potential applications … [Read more...] about Explainable AI: Application of Shapely Values in Marketing Analytics
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