Apple Inc. is one of the biggest technology companies in the world that designs, develops, and sells consumer electronics, computer software, and online services. Apple is constantly in need of creative, passionate, and dedicated data scientists that can sit on any number of their teams. From its researched-based artificial intelligence development team at Siri to cloud-base … [Read more...] about Apple Data Science Interview Questions
Applied AI
The Google Data Scientist Interview
Google is an American technology giant that specializes in Internet-related services and products including online advertising, search engines, cloud computing, software, and hardware. The company was founded in 1998 and headquartered in Mountain View California. With its rapid growth since incorporation in 2002, Google has developed a wide range of products, acquired a long … [Read more...] about The Google Data Scientist Interview
The 4 Steps to Build Out Your Machine Learning Team Productively
Over the past few years, machine learning has grown tremendously. But as young as machine learning is as a discipline, the craft of managing a machine learning team is even younger. Many of today’s machine learning mangers were thrust into management roles out of necessity or because they were the best individual contributors, and many come from purely academic backgrounds. At … [Read more...] about The 4 Steps to Build Out Your Machine Learning Team Productively
These 10 Companies Are Transforming Marketing With AI
Traditional marketing tools lack the flexibility, scalability, and comprehensiveness to address many of the challenges faced by modern companies. With growing digitization and an always-online audience, more marketing teams now require artificial intelligence (AI) to stay competitive. Before rushing to hire a data science team, you need to evaluate the third-party AI … [Read more...] about These 10 Companies Are Transforming Marketing With AI
8 AI Companies Generating Creative Advertising Content
AI Models Generated by Rosebud AI After the introduction of Generative Adversarial Networks (GANs) in 2014, a whole new era for AI image synthesis began. The latest GAN architectures can generate high-resolution, realistic, and colorful images that are almost impossible to distinguish from the real photographs. So, why spend time on exhausting and expensive photoshoots and … [Read more...] about 8 AI Companies Generating Creative Advertising Content
5 Ways To Leverage AI Research In Marketing & Advertising
Today, Artificial Intelligence (AI) can drive effective solutions to lots of marketing challenges. It can help you optimize your advertising budget, personalize your customers’ experience, suggest the most accurate attribution model, boost your marketing analytics, and even generate original brand content, including images and advertising slogans. However, AI is evolving so … [Read more...] about 5 Ways To Leverage AI Research In Marketing & Advertising
Data Labeling For Natural Language Processing
Why Does Training Data Matter? Machine Learning has made significant strides in the last decade. This can be attributed to parallel improvements in processing power and new breakthroughs in Deep Learning research. Another key reason is the abundance of data that has been accumulated. Analysts estimate humankind sits atop 44 zettabytes of information today. The … [Read more...] about Data Labeling For Natural Language Processing
Recommendation Systems in the Real World
Too few choices are bad but too many choices can lead to paralysis Have you heard about the famous Jam Experiment? In 2000, psychologists Sheena Iyengar and Mark Lepper from Columbia and Stanford University presented a study based on their field experiment. On a regular day, consumers shopping at an upscale grocery store at a local food market were presented with a tasting … [Read more...] about Recommendation Systems in the Real World
The Remarkable World of Recommender Systems
A lot of times, people don't know what they want until you show it to them - Steve Jobs Here is an excerpt from the book The Long Tail by Chris Anderson: “In 1988, a British mountain climber named Joe Simpson wrote a book called ‘Touching the Void’, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon … [Read more...] about The Remarkable World of Recommender Systems
A Friendly Introduction to Data-Driven Marketing for Business Leaders
Introduction Marketing attribution has been around for many years, and as the number of available advertising channels continues to shift and expand, so do the strategies employed by teams to leverage those channels. In this blog post, I want to dive deep specifically into using machine learning models as opposed to heuristic models for marketing attribution across … [Read more...] about A Friendly Introduction to Data-Driven Marketing for Business Leaders