Reinforcement learning (RL) is a field in machine learning that involves training software agents to determine the ideal behavior within a specific environment that is suitable for achieving optimized performance. In reinforcement learning, an agent is rewarded for any positive behavior (to encourage such actions) and punished for any negative behavior (to discourage such … [Read more...] about 5 Ways Tech Companies Apply Reinforcement Learning To Marketing
Applied AI
How Stitch Fix Optimizes Client Engagement With Contextual Bandits
Amazing products without engaged clients are bound to fail, and companies claiming to have found the single best solution to client engagement are only fooling themselves. What seems to work today to keep your clients engaged won't necessarily work tomorrow. The "optimal" client engagement tactic for your product will change over time and companies must be fluid and … [Read more...] about How Stitch Fix Optimizes Client Engagement With Contextual Bandits
3 Ways to Automate Marketing with Machine Learning
With the latest advances in technology, you can tap into a massive audience using all sorts of online and offline channels. However, these aren’t necessarily advantages. Without the right tools, it’s nearly impossible to figure out how and where to focus your marketing efforts. Automation makes marketing a lot less complex and exhausting. Implementing machine learning … [Read more...] about 3 Ways to Automate Marketing with Machine Learning
Multi-Touch Marketing Attribution Models: A Comprehensive Guide
We continue our comprehensive guide on historical marketing attribution models. In this article, we discuss multi-touch attribution approaches. Read about single-touch marketing attribution approaches in the first part of this series. Multi-Touch Marketing Attribution Models In contrast to single-touch models that assign a contributing value to just one touchpoint, the … [Read more...] about Multi-Touch Marketing Attribution Models: A Comprehensive Guide
Single-Touch Marketing Attribution Models: A Comprehensive Guide
In today’s expansive and dynamic digital economy, customers usually follow a complicated and multilayered approach before they finally convert into a sale or lead. For a prospect to become a customer, they usually make interactions with a wide range of digital touchpoints - paid advertisements, social media posts, email messages, and many other channels. This multitouch … [Read more...] about Single-Touch Marketing Attribution Models: A Comprehensive Guide
Consumer Report Shows How Chatbots Accelerate Service & Improve Customer Journeys
Vanson Bourne and Bold360 powered by LogMeIn surveyed business leaders and consumers across the globe to understand how these groups view Customer Experience (CX), determine where there is still friction in CX, and define how emerging technology like Artificial Intelligence (AI) can help deliver better outcomes. Here are the key findings of the report: On average, less … [Read more...] about Consumer Report Shows How Chatbots Accelerate Service & Improve Customer Journeys
The Most Impactful Recent AI Trend Is The Rise of ML Engineering
The field of Machine Learning (ML) has been consistently evolving since Data Science started gaining traction in 2012. However, I believe 2018 was a critical inflection point in the ML industry. After helping Insight Fellows build dozens of ML products to get roles on applied ML teams, and reading through both corporate and academic published research … [Read more...] about The Most Impactful Recent AI Trend Is The Rise of ML Engineering
Sentiment Analysis: Types, Tools, and Use Cases
What do you do before purchasing something that costs more than a pack of gum? Whether you want to treat yourself to new sneakers, a laptop, or an overseas tour, processing an order without checking out similar products or offers and reading reviews doesn’t make much sense any more. Thanks to comment sections on eCommerce sites, social nets, review platforms, or dedicated … [Read more...] about Sentiment Analysis: Types, Tools, and Use Cases
Dairy farming, solar panels, and diagnosing Parkinson’s disease: what can you do with deep learning?
Many people incorrectly assume that AI is only for an elite few– a handful of Silicon Valley computer science prodigies with monthly budgets larger than most people’s lifetime earnings, turning out abstruse academic papers. This couldn’t be more wrong. Deep learning (a powerful type of AI) can, and is, being used by people with varied backgrounds all over the world. A small … [Read more...] about Dairy farming, solar panels, and diagnosing Parkinson’s disease: what can you do with deep learning?
Five Things That Should Scare You About AI
AI is being increasingly used to make important decisions. Many AI experts (including Jeff Dean, head of AI at Google, and Andrew Ng, founder of Coursera and deeplearning.ai) say that warnings about sentient robots are overblown, but other harms are not getting enough attention. I agree. I am an AI researcher, and I’m worried about some of the societal … [Read more...] about Five Things That Should Scare You About AI