You’d never expect Mark Zuckerberg, king of social networks, to publicly admit that “messaging is one of the few things that people do more than social networking,” but the evidence is now indisputable. In 2015, Business Insider reported that messaging apps overtook social networks in popularity. Since then, every major messaging product - from Messenger to iMessage, Slack … [Read more...] about 100 Best Bots For Brands & Businesses
Brands
Common Misconceptions Brand Executives Have About AI
Artificial intelligence is no longer the sole domain of tech companies like Google, Facebook, IBM or Amazon. Recognizing the potential of exponential technologies like AI and bots, creative agencies like Ogilvy and consulting firms like McKinsey and Accenture now proudly feature AI departments. The message to brands executives is clear: understand and leverage trends in … [Read more...] about Common Misconceptions Brand Executives Have About AI
4 Critical Steps To Maximize Chatbot Retention & Engagement
To survive, businesses need to find and engage customers. To go beyond survival and achieve success, they need to both grow an audience and retain customers over time. A post-mortem analysis of over a hundred failed companies found that the inability to identify the right market and genuinely connect with customers caused them to fold up and implode with a whimper. … [Read more...] about 4 Critical Steps To Maximize Chatbot Retention & Engagement
50 Innovative Ways Brands Use Chatbots
Chatbots & messaging are the future of marketing. MIT’s ELIZA pioneered the revolution in the 1960s and Siri took the trend mainstream in 2011. Now chatbots are used by brands in every industry to go beyond passive advertisements and engage customers with interactive conversations. What are chatbots, exactly? A chatbot is a conversational computer program that customers … [Read more...] about 50 Innovative Ways Brands Use Chatbots