As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Max Sklar, Head of Machine Learning Attribution at Foursquare. User attribution, especially between offline and online worlds, is a persistent challenge for marketers. Using novel … [Read more...] about Improving Marketing Attribution With Machine Learning (Interview with Max Sklar of Foursquare)
Commerce
Developing Hyperpersonalized Recommendation Systems (Interview with Jack Chua of Expedia)
As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Jack Chua, Director of Data Science at Expedia. Jack has built automated trading systems for multi-million dollar investment portfolios, terabyte-scale recommender systems for … [Read more...] about Developing Hyperpersonalized Recommendation Systems (Interview with Jack Chua of Expedia)
Automating Customer Support With Human-Like Virtual Agents (Interview with Rachael Rekart of Autodesk)
As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Rachael Rekart, Director of Machine Assistance at Autodesk, a software firm that provides specialized software for the architecture, engineering, construction, … [Read more...] about Automating Customer Support With Human-Like Virtual Agents (Interview with Rachael Rekart of Autodesk)
Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)
As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Dr. Rob F. Walker, VP of Decisioning & Analytics at Pegasystems, a technology leader in cloud software for customer engagement and operational excellence. Dr. Rob F. … [Read more...] about Driving Customer Engagement and Transparency With AI (Interview with Rob Walker of Pega)
14 Ways Machine Learning Can Boost Your Marketing
Marketing success depends on many factors. You need accurate consumer research to build your branding strategy, engaging content to delight your audience, a firm grasp of behavioral economics, and a near mystical ability to intuit how people will weigh your message against those of your fiercest competitors. In the digital age, marketers can't win without mastering data, … [Read more...] about 14 Ways Machine Learning Can Boost Your Marketing
Applied Artificial Intelligence: Book Launch At CES 2018
Adelyn, Marlene, and I had the honor of being invited to speak at CES 2018 about our book, Applied Artificial Intelligence: A Handbook For Business Leaders. Other authors featured in our cohort this year included John Grisham and Stephen Wolfram. In the past, Deepak Chopra and Alexis Ohanian have spoken on stage about their work. Geez, no pressure... We were … [Read more...] about Applied Artificial Intelligence: Book Launch At CES 2018
A Taste Of Tomorrow: How Food and Beverage Companies Leverage AI
People have become picky eaters. Our ancestors ate whatever they could forage, but modern day Homo Sapiens expect gourmet meals at street food prices on demand. Consumers prefer fast, affordable, healthy, and delicious. To meet fickle consumer tastes, food and beverage (F&B) companies look to artificial intelligence to help them scale new products and stay profitable. … [Read more...] about A Taste Of Tomorrow: How Food and Beverage Companies Leverage AI
From Gloom to Glam: The Evolution Of Facebook Messenger Chatbots
Good things come to those who wait, but sometimes you have to ride out rainstorms to get your rainbows. In 2011, Facebook launched its Messenger platform and people gladly hopped in, forming an active community of around 600 million chatty humans by 2015. In April 2016, the social network opened Messenger to chatbots, conversational software programs driven by algorithmic … [Read more...] about From Gloom to Glam: The Evolution Of Facebook Messenger Chatbots
Future Factories: How AI Enables Smart Manufacturing
Today’s consumers are pickier than ever. They want customized, personalized, and unique products over standardized ones and prefer local, smaller producers over large-scale global manufacturers. At the same time, they also expect locally-produced products to be as cheap and reliable as those industrially produced. Factories, power plants, and manufacturing centers around the … [Read more...] about Future Factories: How AI Enables Smart Manufacturing
The Most Successful Bot Company You’ve Never Heard Of
The world’s fastest supercomputers reside in China, not America. And, while the majority of the planet’s most valuable tech brands still carry Uncle Sam’s imprint, Chinese rivals tread not far behind. Alibaba, Tencent, Baidu, Xiaomi, and Huawei are just a few of the massive brands across the Pacific that rival the unicorns in Silicon Valley. In the emerging and … [Read more...] about The Most Successful Bot Company You’ve Never Heard Of