This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text We cover the latest research papers in applying AI to common marketing analytic tasks like … [Read more...] about Key AI Research Advances For Improving Marketing Analytics & Insights
Marketing
New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text After Generative Adversarial Networks (GANs) were introduced by Ian Goodfellow in 2014, a … [Read more...] about New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content
Novel AI Methods For Video Generation for Marketing & Advertising
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text AI algorithms can significantly increase the efficiency of the original content generation … [Read more...] about Novel AI Methods For Video Generation for Marketing & Advertising
AI Approaches For Text Generation In Marketing & Advertising Use Cases
This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text Can AI help you write high converting copy for your advertising and marketing … [Read more...] about AI Approaches For Text Generation In Marketing & Advertising Use Cases
These 10 Companies Are Transforming Marketing With AI
Traditional marketing tools lack the flexibility, scalability, and comprehensiveness to address many of the challenges faced by modern companies. With growing digitization and an always-online audience, more marketing teams now require artificial intelligence (AI) to stay competitive. Before rushing to hire a data science team, you need to evaluate the third-party AI … [Read more...] about These 10 Companies Are Transforming Marketing With AI
8 AI Companies Generating Creative Advertising Content
AI Models Generated by Rosebud AI After the introduction of Generative Adversarial Networks (GANs) in 2014, a whole new era for AI image synthesis began. The latest GAN architectures can generate high-resolution, realistic, and colorful images that are almost impossible to distinguish from the real photographs. So, why spend time on exhausting and expensive photoshoots and … [Read more...] about 8 AI Companies Generating Creative Advertising Content
5 Ways To Leverage AI Research In Marketing & Advertising
Today, Artificial Intelligence (AI) can drive effective solutions to lots of marketing challenges. It can help you optimize your advertising budget, personalize your customers’ experience, suggest the most accurate attribution model, boost your marketing analytics, and even generate original brand content, including images and advertising slogans. However, AI is evolving so … [Read more...] about 5 Ways To Leverage AI Research In Marketing & Advertising
Who Is Your Golden Goose? Learn With Cohort Analysis
Customer segmentation is the technique of diving customers into groups based on their purchase patterns to identify who are the most profitable groups. In segmenting customers, various criteria can also be used depending on the market such as geographic, demographic characteristics or behavior bases. This technique assumes that groups with different features require different … [Read more...] about Who Is Your Golden Goose? Learn With Cohort Analysis
Recommendation Systems in the Real World
Too few choices are bad but too many choices can lead to paralysis Have you heard about the famous Jam Experiment? In 2000, psychologists Sheena Iyengar and Mark Lepper from Columbia and Stanford University presented a study based on their field experiment. On a regular day, consumers shopping at an upscale grocery store at a local food market were presented with a tasting … [Read more...] about Recommendation Systems in the Real World
The Remarkable World of Recommender Systems
A lot of times, people don't know what they want until you show it to them - Steve Jobs Here is an excerpt from the book The Long Tail by Chris Anderson: “In 1988, a British mountain climber named Joe Simpson wrote a book called ‘Touching the Void’, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon … [Read more...] about The Remarkable World of Recommender Systems