Imagine you have a bot answering your clients, and you want to make it sound a little bit more natural, more human. To achieve that, you have to make the answers more personalized. One way to learn more about the customers you’re talking to is to analyze the polarity of their answers. By polarity here I mean detecting if the sentence (or group of sentences) is written with … [Read more...] about Better Sentiment Analysis with BERT
Marketing
A Friendly Introduction to Data-Driven Marketing for Business Leaders
Introduction Marketing attribution has been around for many years, and as the number of available advertising channels continues to shift and expand, so do the strategies employed by teams to leverage those channels. In this blog post, I want to dive deep specifically into using machine learning models as opposed to heuristic models for marketing attribution across … [Read more...] about A Friendly Introduction to Data-Driven Marketing for Business Leaders
Top 7 Computer Vision Applications in Marketing
Computer vision (CV) has evolved tremendously over the years, adding exciting capabilities to the field of marketing. Using artificial intelligence and machine learning, this technology enables computers to gain a visual understanding of the world. Much like how people use their eyes and brains to make sense of their surroundings, computer vision can scan images and translate … [Read more...] about Top 7 Computer Vision Applications in Marketing
How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations
The key success factor of your customer experience personalization comes from the effectiveness of your recommender system. How well can you predict what each of your customers is willing to buy when they go to your website or enter your shop? In this article, we want to share with you some of the Netflix’s approaches to building a successful recommender system. Netflix is a … [Read more...] about How Netflix Uses Contextually-Aware Algorithms To Personalize Movie Recommendations
How To Successfully Use AI-Driven Personalization In Retail & E-Commerce
What is AI Driven Personalization? What comes to your mind when you think of AI-driven personalization in retail and commerce? Do salespeople recognize you the minute you walk into the store and give recommendations based on your purchase history? Perhaps the dressing rooms are equipped with smart displays which show you complementary products to the outfits you've … [Read more...] about How To Successfully Use AI-Driven Personalization In Retail & E-Commerce
New Approaches For Leveraging NLP in Marketing & Advertising
Natural Language Processing (NLP) is one of the longest-standing areas of AI research. The idea of being able to speak to a computer and be understood, whether verbally or in writing, has been around for as long as the idea of artificial intelligence. These days, NLP has gone far beyond being merely a better input method - we’re able to use machine learning algorithms to … [Read more...] about New Approaches For Leveraging NLP in Marketing & Advertising
5 Ways Tech Companies Apply Reinforcement Learning To Marketing
Reinforcement learning (RL) is a field in machine learning that involves training software agents to determine the ideal behavior within a specific environment that is suitable for achieving optimized performance. In reinforcement learning, an agent is rewarded for any positive behavior (to encourage such actions) and punished for any negative behavior (to discourage such … [Read more...] about 5 Ways Tech Companies Apply Reinforcement Learning To Marketing
10 Best A/B and Multivariate Testing Tools for Conversion Rate Optimization
A website interface or an app plays an important role in any marketing strategy. A good-looking landing page that engages and communicates the right message can sell almost anything. But what if it doesn’t? To answer this question, businesses have been testing and verifying their design assumptions for years. There are a great number of UX testing types, but the most popular … [Read more...] about 10 Best A/B and Multivariate Testing Tools for Conversion Rate Optimization
How Stitch Fix Optimizes Client Engagement With Contextual Bandits
Amazing products without engaged clients are bound to fail, and companies claiming to have found the single best solution to client engagement are only fooling themselves. What seems to work today to keep your clients engaged won't necessarily work tomorrow. The "optimal" client engagement tactic for your product will change over time and companies must be fluid and … [Read more...] about How Stitch Fix Optimizes Client Engagement With Contextual Bandits
3 Ways to Automate Marketing with Machine Learning
With the latest advances in technology, you can tap into a massive audience using all sorts of online and offline channels. However, these aren’t necessarily advantages. Without the right tools, it’s nearly impossible to figure out how and where to focus your marketing efforts. Automation makes marketing a lot less complex and exhausting. Implementing machine learning … [Read more...] about 3 Ways to Automate Marketing with Machine Learning