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Enterprise Functions

Explainable AI: Application of Shapely Values in Marketing Analytics

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Recently, I stumbled upon a white paper, which talked about the latest in AI applications in Marketing Analytics. It specifically talked about the application of XAI (Explainable AI) in marketing mix modelling [white paper]. This caught my attention and I started exploring more about three things: XAI, the current state of marketing analytics, and XAI’s potential applications … [Read more...] about Explainable AI: Application of Shapely Values in Marketing Analytics

Novel AI Approaches For Marketing & Advertising

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Marketing and advertising are some of the functional areas where AI is expected to drive the most ROI for enterprises. Unfortunately, the industry is moving so fast that it's challenging for both marketers and technologists to keep up with all the research advances, much less apply them to pressing business problems. To help you stay aware of the state-of-the-art AI … [Read more...] about Novel AI Approaches For Marketing & Advertising

State-Of-The-Art Approaches to Attribution in Marketing

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text In this piece, we start by covering the important topic of marketing attribution and how … [Read more...] about State-Of-The-Art Approaches to Attribution in Marketing

How to Optimize Your Marketing & Advertising Campaigns with Advanced AI

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text In this piece, we describe approaches to optimize marketing and advertising campaigns to … [Read more...] about How to Optimize Your Marketing & Advertising Campaigns with Advanced AI

Cutting-Edge AI Research Techniques for Personalizing Your Customer Experience

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text In this piece, we cover how AI can help personalize the customer experience, leading to … [Read more...] about Cutting-Edge AI Research Techniques for Personalizing Your Customer Experience

Key AI Research Advances For Improving Marketing Analytics & Insights

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text We cover the latest research papers in applying AI to common marketing analytic tasks like … [Read more...] about Key AI Research Advances For Improving Marketing Analytics & Insights

New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text After Generative Adversarial Networks (GANs) were introduced by Ian Goodfellow in 2014, a … [Read more...] about New Ways To Leverage AI Image Synthesis For Marketing & Advertising Content

Novel AI Methods For Video Generation for Marketing & Advertising

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text AI algorithms can significantly increase the efficiency of the original content generation … [Read more...] about Novel AI Methods For Video Generation for Marketing & Advertising

AI Approaches For Text Generation In Marketing & Advertising Use Cases

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This research summary is part of our AI for Marketing series which covers the latest AI & machine learning approaches to 5 aspects of marketing automation: AttributionOptimizationPersonalizationAnalyticsContent Generation: ImagesContent Generation: VideosContent Generation: Text Can AI help you write high converting copy for your advertising and marketing … [Read more...] about AI Approaches For Text Generation In Marketing & Advertising Use Cases

7 AI Companies Revolutionizing Recruiting

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HireVue Coding Assessment AI won’t take the "human" out of HR, but applying novel machine learning capabilities can eliminate repetitive and monotonous activities in recruiting and talent management. The power of automation is based on being able to design and reimagine the daily processes that organizations rely on. However, to adopt new technologies effectively, … [Read more...] about 7 AI Companies Revolutionizing Recruiting

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