What is AI Driven Personalization? What comes to your mind when you think of AI-driven personalization in retail and commerce? Do salespeople recognize you the minute you walk into the store and give recommendations based on your purchase history? Perhaps the dressing rooms are equipped with smart displays which show you complementary products to the outfits you've … [Read more...] about How To Successfully Use AI-Driven Personalization In Retail & E-Commerce
Enterprise Functions
New Approaches For Leveraging NLP in Marketing & Advertising
Natural Language Processing (NLP) is one of the longest-standing areas of AI research. The idea of being able to speak to a computer and be understood, whether verbally or in writing, has been around for as long as the idea of artificial intelligence. These days, NLP has gone far beyond being merely a better input method - we’re able to use machine learning algorithms to … [Read more...] about New Approaches For Leveraging NLP in Marketing & Advertising
5 Ways Tech Companies Apply Reinforcement Learning To Marketing
Reinforcement learning (RL) is a field in machine learning that involves training software agents to determine the ideal behavior within a specific environment that is suitable for achieving optimized performance. In reinforcement learning, an agent is rewarded for any positive behavior (to encourage such actions) and punished for any negative behavior (to discourage such … [Read more...] about 5 Ways Tech Companies Apply Reinforcement Learning To Marketing
10 Best A/B and Multivariate Testing Tools for Conversion Rate Optimization
A website interface or an app plays an important role in any marketing strategy. A good-looking landing page that engages and communicates the right message can sell almost anything. But what if it doesn’t? To answer this question, businesses have been testing and verifying their design assumptions for years. There are a great number of UX testing types, but the most popular … [Read more...] about 10 Best A/B and Multivariate Testing Tools for Conversion Rate Optimization
How Stitch Fix Optimizes Client Engagement With Contextual Bandits
Amazing products without engaged clients are bound to fail, and companies claiming to have found the single best solution to client engagement are only fooling themselves. What seems to work today to keep your clients engaged won't necessarily work tomorrow. The "optimal" client engagement tactic for your product will change over time and companies must be fluid and … [Read more...] about How Stitch Fix Optimizes Client Engagement With Contextual Bandits
3 Ways to Automate Marketing with Machine Learning
With the latest advances in technology, you can tap into a massive audience using all sorts of online and offline channels. However, these aren’t necessarily advantages. Without the right tools, it’s nearly impossible to figure out how and where to focus your marketing efforts. Automation makes marketing a lot less complex and exhausting. Implementing machine learning … [Read more...] about 3 Ways to Automate Marketing with Machine Learning
Multi-Touch Marketing Attribution Models: A Comprehensive Guide
We continue our comprehensive guide on historical marketing attribution models. In this article, we discuss multi-touch attribution approaches. Read about single-touch marketing attribution approaches in the first part of this series. Multi-Touch Marketing Attribution Models In contrast to single-touch models that assign a contributing value to just one touchpoint, the … [Read more...] about Multi-Touch Marketing Attribution Models: A Comprehensive Guide
Single-Touch Marketing Attribution Models: A Comprehensive Guide
In today’s expansive and dynamic digital economy, customers usually follow a complicated and multilayered approach before they finally convert into a sale or lead. For a prospect to become a customer, they usually make interactions with a wide range of digital touchpoints - paid advertisements, social media posts, email messages, and many other channels. This multitouch … [Read more...] about Single-Touch Marketing Attribution Models: A Comprehensive Guide
The Most Important Data Science Tool for Market and Customer Segmentation
Market and customer segmentation are some of the most important tasks in any company. The segmentation done will influence marketing and sales decisions, and potentially the survival of a company. Surprisingly, despite the advance in machine learning, few marketers are using such technology to augment their all-important market and customer segmentation efforts. In this … [Read more...] about The Most Important Data Science Tool for Market and Customer Segmentation
Sentiment Analysis: Types, Tools, and Use Cases
What do you do before purchasing something that costs more than a pack of gum? Whether you want to treat yourself to new sneakers, a laptop, or an overseas tour, processing an order without checking out similar products or offers and reading reviews doesn’t make much sense any more. Thanks to comment sections on eCommerce sites, social nets, review platforms, or dedicated … [Read more...] about Sentiment Analysis: Types, Tools, and Use Cases