Chatbots have captivated the tech world. Facebook, Google, Apple, Microsoft, Amazon, and IBM all heavily invest in conversational platforms. Thousands of developers, businesses, and brands build bots to engage users, but one fact is clear: Building bots is easy. Engaging users is not. According to Botanalytics, 40% of a bot’s users disengage after one interaction. With … [Read more...] about 7 Growth Strategies of Successful Chatbots
engagement
5 Metrics Every Chatbot Should Track
40% of a typical bots’ users only engage in one conversation. This statistic, calculated by Ilker Koksal, co-founder of Botanalytics, suggests bot makers need to invest more effort to measure bot metrics and performance and deliver value to users. Traditional metrics like DAU / MAU and analytics tools like Google Analytics or Mixpanel work well for websites and mobile apps, … [Read more...] about 5 Metrics Every Chatbot Should Track