Both marketing and sales are directly responsible for generating revenue. This unique position gives the two functions significantly more power to direct investment into new projects. The need to keep up with competitors in fighting for market share means that both units are, on average, much more willing to try new tools as well, including the latest technology advances based … [Read more...] about Beyond Conventional Tactics: How AI is Redefining Marketing and Sales
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How 26 Top Marketing Executives Use Artificial Intelligence
Artificial intelligence is rapidly transforming all digital industries and marketing is no exception. We asked 26 top marketing executives and entrepreneurs to share how they’ve leveraged A.I. and machine learning technologies to improve their products, simplify their customers’ lives, and address the top pain points in the industry. 1. Eric Stahl, SVP at … [Read more...] about How 26 Top Marketing Executives Use Artificial Intelligence
How AI Can Solve The Top 3 Pain Points In Marketing
3,874. That’s how many companies are featured on Scott Brinker’s behemoth 2016 Marketing Technology Landscape Supergraphic, which drives home the challenge of navigating the marketing industry. "Marketing has the unique challenge of not having a typical stack or process. If you look into any Fortune 500 company, they will have hundreds of products that they are … [Read more...] about How AI Can Solve The Top 3 Pain Points In Marketing
A Brief Introduction To Marketing Technology
To understand modern marketing challenges, you must understand the tools marketers use every day. We've put together a brief introduction to get you up to speed on enterprise marketing technology and commonly faced issues. The Core Enterprise Marketing "Stack" Sean Zinsmeister, VP of Product Marketing at Infer, offers a simple overview of the three primary components of a … [Read more...] about A Brief Introduction To Marketing Technology
What Salesforce Einstein Teaches Us About Enterprise AI
Every business has customers. Every customer needs care. That’s why CRM is so critical to enterprises, but between incomplete data and clunky workflows, sales and marketing operations at most companies are less-than-optimal. At the same time, companies who aren’t Google or Facebook don’t have the billion dollar R&D budgets to build out A.I. teams to take away our … [Read more...] about What Salesforce Einstein Teaches Us About Enterprise AI
Common Misconceptions Brand Executives Have About AI
Artificial intelligence is no longer the sole domain of tech companies like Google, Facebook, IBM or Amazon. Recognizing the potential of exponential technologies like AI and bots, creative agencies like Ogilvy and consulting firms like McKinsey and Accenture now proudly feature AI departments. The message to brands executives is clear: understand and leverage trends in … [Read more...] about Common Misconceptions Brand Executives Have About AI
7 Growth Strategies of Successful Chatbots
Chatbots have captivated the tech world. Facebook, Google, Apple, Microsoft, Amazon, and IBM all heavily invest in conversational platforms. Thousands of developers, businesses, and brands build bots to engage users, but one fact is clear: Building bots is easy. Engaging users is not. According to Botanalytics, 40% of a bot’s users disengage after one interaction. With … [Read more...] about 7 Growth Strategies of Successful Chatbots